Shortlisted taste finalists revealed in Wales the True Taste Food & Drink Awards 2011

Now, after months of tough taste-testing, the sweet smell of success is getting closer for the shortlisted taste finalists of this year’s True Taste Food and Drink Awards.

Managed by the Welsh Assembly Government in accordance with successful organic dairy, Rachel’s, the annual awards recognise and reward achievement in the Welsh food and drink sector and raise awareness of the variety of local produce on offer throughout Wales.

In the words of Alun Davies, Deputy Minister for Agriculture, Food and Fisheries, “The shortlisted taste finalists demonstrate the tremendous variety of products and skills of those working in the food and drink sector in Wales.”

This year saw 1,016 entries from 366 companies in the overall contest, with 67 shortlisted taste category finalists (see below for a full list).

Mr. Davies explained that the shortlisted finalists of the remaining categories, such as Eating Out, would be announced soon, adding that the awards ceremony will be “an exciting occasion.”

Based in North Wales for the first time, at Venue Cymru in Llandudno, the ceremony will be held on 20th October 2011. The category winners will be announced, with gold, silver and bronze awards being presented. Sixteen categories are in place to cater for all areas of the food and drink production, retail and hospitality sectors.

The ceremony will mark the tenth anniversary of the awards, which have increased largely in popularity and significance throughout their time, now forming a vital part of the Welsh Government’s food strategy, ‘Food for Wales, Food from Wales 2010-20’.

The following is a list of the 67 taste category finalists shortlisted this year:


Bethesda Farm & Coffee Shop
Black Mountains Smokery Ltd
Blaengawney Farm
Blas ar Fwyd
Brecon Mineral Water
Bryn Seiriol Preserves
Aberdaron Seafood Ltd
Carmarthenshire Cheese Company Ltd
Cathryn Cariad Chocolates
Castell Howell Foods Ltd
Caws Cenarth Cheese Ltd
Celtic Spirit Co.
Cig Mynydd Cymru
Cnwd Ltd
Coco Bean
Condessa Welsh Liqueurs
Cradoc’s Savoury Biscuits
Cwmcerrig Farm Shop & Grill
Da Mhile Distillery
Dawn Meats (UK) Ltd
Derimon Smokery Ltd
Edwards of Conwy
Forte’s Ice Cream
Gill’s Plaice
Goetre Farm Preserves
Gorno’s Speciality Foods Ltd
Graig Farm Organics
Harvies Ltd
Holden Farm Dairy
Homemade Country Preserves
Hooton’s Homegrown
Hufenfa’r Castell
Ifor’s Welsh Wagyu
La Crme Patisserie Ltd
Llandudno Smokery
Llwynhelyg Farm Shop
Milk Link, Llandyrnog Creamery
Monty’s Brewery Ltd
Patchwork Foods
Pembrokeshire Cheese Company
Pennsylvania Farm Free Range Eggs
Primrose Organic Centre
Proper Welsh Milk Company
Puffin Produce Ltd
Rob Rattray Butchers
Sancler Organic
Sarah Cooks Your Homemade Pickles & Preserves
Siwgr a Sbeis
South & West Wales Fishing Communities Ltd
South Caernarfon Creameries Ltd
Stubbins Marketing
The Anglesey Sea Salt Company
The Celt Experience
The Mushroom Garden
The Village Bakery (Coedpoeth) Ltd
The Welsh Venison Centre
Trealy Farm Charcuterie
Trethowan’s Dairy Ltd
Tropical Forest Products Ltd
Ty Tanglwyst Dairy
Uncle Peter’s Fudge Company
Welsh Farmhouse Apple Juice
Welsh Seafoods Ltd
Y Cwt Caws


Meat Product
Dairy Product
Baked and Confectionary Product
Drink Product
Speciality Foods
Food for Health
*The Welsh Export Achievement award
Wales the True Taste Product of the Year
*Retailer of the Year
*Local Sourcing
*Eating Out in Wales
*Contribution to Sustainable Development
True Taste Champion

*The shortlisted finalists in these categories will be announced shortly.


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