With the new year approaching, it’s looking like 2010 will end on a high note for Welsh food and drink. Research carried out by the Welsh Assembly Government this summer suggests an 11% rise in awareness of Welsh produce (83%), with nine out of ten of those questioned able to name at least one Welsh food. Attitudes towards the quality and taste of Welsh food have also remained positive, as three quarters of those surveyed said they found Welsh restaurant menus ‘appealing’.
Likewise, the amount of Welsh food and drink bought by Welsh consumers has risen to a record-high of 85%.
Speaking in response to the findings, Rural Affairs Minister, Elin Jones, said:
“These responses are very encouraging indeed and bode well for the Welsh food and drink industry. A tremendous amount of work has gone into – and continues to be done – promoting Wales as a producer of high quality and flavoursome food.
“I recently launched the new overarching Food Strategy for Wales – “Food for Wales, Food from Wales 2010-2020’. It sets out a clear direction for those throughout the chain enabling the industry to grow in a sustainable and profitable manner over the coming decade and represents the best possible way forward.
“It is a long-term, ambitious, and proactive agenda to address the challenges ahead for food and farming and it includes cross-cutting strategic issues such as health, food security, sustainability and rural development.”
Noteably, there has been a significant increase in the amount of Welsh produce bought by residents of the South Wales Valleys with the Llynfi Valley area showing a wealth of support for Welsh food and local produce.
So whilst there might be ‘a tough year ahead’, the future for Welsh food looks very appealing.