Nothing fishy about this swshi

Abercynon-based sushi suppliers, Sushi Day, have developed an innovative new way to attract Welsh sushi virgins, by adding ‘swshi’ to the menu – an exciting blend of Welsh lamb, laverbread and leeks wrapped up in a traditional Japanese rice roll.
The idea launched a year ago after business co-founders, husband and wife Kai and Josephine Chan, noticed that many Welsh people were reluctant to try raw fish. The development of the new dish has been supported by UWIC’s Food Industry Centre and the University of Glamorgan.
“People are really interested and it’s so different,” Mr Chan says when I ask how popular swshi has been. “It’s a fusion between the East and the West.”
Mr and Mrs Chan set up Sushi Day in 2007, operating a limited delivery service from their small kitchen before growing to supply several Welsh universities including Cardiff and UWIC. They have achieved SALSA accreditation and are committed to using fresh, quality ingredients.
Looking to the future, they hope to expand by opening an outlet, supplying more customers and hosting food events.


  1. January 19, 2011 / 5:34 pm

    sounds really interesting, maybe I will get to try some in work. They usually provide lunch at traning, love to see this at lunch x

  2. January 20, 2011 / 5:21 am

    I love love love sushi, and this sounds like such a good idea for those who need a gentler introduction to the cuisine.

    Great blog and a very clever play on words in the title, made me smile 🙂 I'll be following from now on!


  3. January 20, 2011 / 7:10 pm

    Thanks girls, and great to see I have a new follower 🙂 Glad you like the article.

    Gem – I think I used to see this brand of sushi around campus sometimes, don't know if I ever saw the swshi version though.

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