This is a sponsored post.
Welsh family food business, Just Love Food Company has just launched its first branded Gluten-Free Madeira Celebration Cake – ideal as a gluten-free birthday cake or for any other special occasion. Read on for your chance to WIN a cake of your own!
Based in Blackwood in the South Wales Valleys, Just Love Food Company is a family food business set up 12 years ago by husband-and-wife, Mike and Karen Wood. They noticed a gap in the market after struggling to source allergy-friendly celebration cakes for their children, two of whom have severe nut allergies.
Notably, in 2010, Just Love Food Company became the first ever UK celebration cake manufacturer to go completely “nut-free”.
Discover more about Just Love Food Company in the video below and check out my previous post to read more about how the business launched the UK’s first vegan celebration cake into supermarkets back in 2019.
Gluten-Free Madeira Celebration Cake
Launched today, Just Love Food Company’s Gluten-Free Madeira Celebration Cake is not only suitable for coeliacs but it’s also nut-free, peanut-free and milk-free, enabling those with related allergies to have their cake and eat it too.
All of Just Love Food Company’s products are produced on-site in allergen-managed environments using carefully sourced ingredients. The entire factory is completely nut-free, so you can rest assured the products are free of all kinds of nut.
Speaking about the new launch, Mike Wood said, “[It’s] great to offer a solution for gluten-free under our brand, making us even more inclusive.”
Does gluten-free cake really taste as good as regular cake?
So, is it really possible for a gluten-free cake to taste just as good as a regular cake?
Well, after polishing off a few slices myself (all in the name of taste-testing, of course!) I’m pleased to confirm that yes, it is. In fact, I’d genuinely struggle to tell the difference between Just Love Food Company’s new Gluten-Free Celebration Cake and a non gluten-free equivalent.
A moist, fluffy sponge cake sandwiched together with sweet vanilla frosting and and gooey raspberry jam, covered in a layer of soft white icing decorated with multi-coloured stars, each cake serves up to eight people. It would be ideal as a gluten-free birthday cake or as a celebration cake for any kind of special occasion.
In the unlikely event that you don’t polish off the whole cake in one sitting, it’ll keep fresh in an airtight container for 2-3 days. Having opened mine three days ago, I’m pleasantly surprised at just how well it’s kept even just inside the original box.
Served on a silver cardboard base in a recyclable cardboard box, Just Love Food Co. have designed their packaging with the environment in mind, making it a great option for the eco-conscious.
Fancy winning one of Just Love Food Company’s new Gluten-Free Madeira Celebration Cakes for yourself? Simply enter via the Gleam widget below. Good luck!
Find Just Love Food Company’s new Gluten-Free Madeira Celebration Cake in Morrisons stores UK-wide from today.
Just Love Food Company also produces a range of cakes suitable for those with different allergies including nut-free birthday cake, egg-free vegan chocolate cake (including a festive chocolate orange version for Christmas) and egg-free vegan vanilla traybake. The cakes are available to purchase in Morrisons, Tesco, Asda and Sainsbury’s stores UK-wide. Browse Just Love Food Company’s full range of cakes here.
WIN a Gluten-Free Madeira Celebration Cake from Just Love Food Company
WIN a Gluten-Free Madeira Celebration Cake from Just Love Food CompanyBefore you head off, pin these post using one of the images below, so you can find it whenever you’re ready to do your food shop!
This is a sponsored post.
I’d love to give this a try, I’d enjoy it with my Mum as she’s got a birthday coming up and she’s recently started eating gluten free. She’s also a big fan of cake!
That would be so nice. Good luck Alice!
I’d love it for hubby’s birthday so he could happily share with our gluten free friends
That would be lovely Elaine – good luck!
It’s my birthday soon so would love to treat myself.
Good luck Fatima 😀
I would give it to one of my kids for their birthday
Good luck Suzanne
I would give it to my nephew as its is birthday next month
Good luck Roger!
With so many allergies around at the moment, I can see this cake whizzing off the shelves
Me too Samantha – totally!
I’d keep it
I LUV IT
I’d love to win for my other half who has an important upcoming birthday and he has a sweet tooth, so would be very happy
perfect for a family celebration
I would like to try it out myself
id gift to my dad for his birthday im sure hed share hehe
Would love to win this cake. My parents have a big wedding anniversary in June and my brother a birthday and a wedding anniversary too. Busy month! Half the family is gluten free so this would be a fantastic gift for our family celebration.
my grandson has to have a dairy free and gluten free diet he is only 7
I WOULD GIVE THIS TO MY WIFE AS SHE DOES NOT HAVE gLUTEN
Perfect for my daughters Mother In Law, she’s Gluten Free and misses really good cake x
My husband’s and daughter’s birthdays are just six days apart so they share their celebrations. They deserve the cake because of the post retirement fundraising my husband has done for SSAFA and because my daughter is a key worker who has made a huge contribution throughout the pandemic.
Looks amazing! So hard to find dairy free stuff that’ll fit in my diet. I’d definitely keep it to myself ?
would have as a treat with a nice cup of tea!!
oh it looks delicious 🙂
I’d love this cake simply because I love cake! 🙂 I’ll maybe share with my family lol. Just kidding, I will.
I would love to win as its my sons 21st birthday in a few weeks but he will still be at university. I’d love to surprise him with it
I’d love to win this to share with my friend who’s just had some big exciting life news! He can’t tolerate gluten. It would be wonderful to be able to surprise him with a cake next time he comes to sit in my garden.
keep it for myself thankyou as love maDEIRA cake
My best friend has celiac disease and it is her birthday coming up so this would be a wonderful cake for her.
Glad to hear that Just Food Love Co’s Gluten Free cake tastes like a normal cake as I have heard from friends that gluten free cakes tend to taste not as nice. The Madeira cake sounds like the perfect celebration cake indeed.
I really couldn’t tell the difference with this one! 😀
I would love to share this cake with friends now we can meet for garden gatherings, it’s great to know it is suitable for those with a gluten intolerance.
I would love to win this cake because it looks so yummy and I can’t resist. I would keep it for my family to share
I would give it to my wonderful daughter who always makes birthday cakes for other people & never herself. She is a busy foster mum to three young siblings plus her own daughter & toddler so it would be a lovely suprise.
This looks yummy!
It looks delicious, I’d love to share it with my family 🙂
I have colitis and have been told to try different diets to see if anything helps so I could try this cake and it would help me in the long run! Haha win win!
Haha – sounds like a good reason to want to win Charlotte!
I’d love to win this because I think gluten is making a condition that I have much worse – and I woulld keep it to myself becaue it’s my birthday coming up!
I wish I didn’t love cake….but I do!! Looks delicious!
I would keep it for myself it looks so yummy. Although I might share with my granddaughter who loves cake.
I love a bit of cake after a bike ride.
I’ d would love to win as my birthday is coming up soon and It would be wonderful to have a gluten free treat
Now that looks like one amazing cake. I love that you can get things like this which are gluten free now more easily.
It tastes great! I agree – it must be so hard to source gluten-free food at times, I can only imagine.
I’d share it with my family for my mums upcoming birthday!
I wish I had seen this sooner. My sister’s birthday is tomorrow. I want to make this for her. I guess I have to run out and get the ingredients I need. Hopefully I can make this cake in time before she comes home from work.
Oh no! Hope you managed to sort it out Eileen – and hope your sister has a wonderful birthday!
I would love to win this for my daughter’s 12th birthday in July.
I would give it to my daughter who is gluten intolerant
Would give it to my Mum Would give it to my little sister who’s birthday is in May and not seen her for over 18 months
I would give it to one of my closest friends who is gluten intolerant and is celebrating a big birthday very soon
i would give this to my son
I would love this for myself (selfishly!) I am the only person in my household that has Coeliac and I never get a birthday cake.
I’d love to try this and share with my family.
My 12 year old has coeliac disease. She would love this.
This would be lovely for either my husband or son who both have a birthday in May
I would like to try to see how it tastes as I know someone who need gluten free at a group I go to (in normal times).
This looks like such a tasty cake! I love that it is perfect for those who have allergies, so many things on the market aren’t suitable for them.
It’s great that Just Love Food Company are offering such an appealing range of allergen-friendly products.
The cake still looks light and fluffy so you certainly couldn’t tell from visuals that it’s gluten-free. It’s nice that there are more choices out there for people x
I thought so – it was really moist and fluffy is a great way to describe it. The icing was delicious too.
I’d keep it for my Birthday in May to share with my family.
It would be nice to keep for when people start coming back round in May. No birthdays coming up but a celebration of seeing everyone again.
My big bro ! Big birthday coming up
What a lovely looking cake. I would give it to my elderly neighbour.
Winning some birthday cake sounds fab!! It’s my birthday tomorrow can not wait for all the cake 🙂
Ooh happy birthday for today Kira!
My sister’s birthday is coming up and she is coeliac so getting a good cake is always difficult
I would love to win for my husband’s birthday in May
I would love to share this with my family this summer. We have lots of birthdays coming up and this would be just right.
This would be great for my daughters birthday as we are a nutfree household
I’d love to try this cake as I really like Madeira cake so I would keep it for myself.
I’d give it to my friend who has coeliac disease
I would use this for my brothers birthday next month as he has a few intolerances
This would be lovely for my hubbys birthday
I would give this to my dad. My dad as to be careful what he eats because there are a lot of food that affect him. We know that as this is a gluten free cake it will be safe for my dad to eat it.
Two members of the family have celiac disease, so it would be nice to be able to share one cake together! ???
I would keep it for myself and share it with my siblings when we all get together.
I’d love to win this for my dad’s birthday as he loves cake!
I would give it to my sister for her birthday in May.
Celebrate with a couple of friends all the birthdays we’ve missed this year.
I’d gift it to my brother, he’d be over moon!
My Grandson has food allergies so this would be perfect for him; his birthday is coming up as well.
I’d love this for my daughters birthday and we could all have a slice .
I’d love to give this to my niece for her birthday party
I’d love to win for my little one
This looks great for my friend’s birthday! xx
My partner isn’t fond of birthday cake but the boys insist he has one this way I could eat it too! It’s coming up soonish
Love to win for my friend, its their little ones party early next month
It’s my grandma’s birthday soon and she’s celiac, so a gluten free cake would be perfect.
A lovely cake to eat by the whole family when we can all be together
I’d keep it as km the gluten free one in the family! Be nice to eat cake again, haven’t for a while!
I would keep it for my birthday next month, I may share it with my grandson
I’d love to win this for my husband’s birthday!
I cannot eat Gluten and it is soon my 60th birthday so I would keep it for that
I would share it with my daughter as I couldn’t be with her for her birthday for the second year running due to coviid but we will be able to see each other soon and it would be a lovely late celebration cake xx
I would share it with my partner. She needs a treat.
This would be fantastic for my friend who is on a gluten free diet. His birthday is in May and I am always struggling with finding a delicious surprise for him.
Looks nice for my senior A&E nurse wife and the rest of the night shift.
I would love to win this and although it would be very tempting to keep it for myself, because I’m coeliac, I’d actually give it to my daughter because her birthday is coming up soon.
I would give this to mother as a nice surprise for her as this year and last year have been really tough for her be nice treat.
I’d give it to my sister, who has coeliac disease.
I’d love to win this for myself but I’d still share it with family….I rarely get treats as so restricted choice!
I would love to give this cake to my grandchild who’s birthday it is soon 🙂
I’d love to win this cake for myself because it looks delicious.
This looks delicious. It’s my daughter and granddaughter’s birthday soon and they would love to enjoy this cake at their tea party
I’d love this to celebrate a belated birthday with my husband!
I’d love to win this because my doctor has recently put me on a gluten and dairy free diet, and my birthday is next month – so it would be perfect for me! It looks delicious, and I can totally believe you couldn’t tell the difference. It amazes me as to how indistinguishable so many gluten free products are these days, compared to the “old days”
I would keep it for my birthday next month. Although I am not gluten free my husband is coeliac and we always have gluten free cakes on our family birthdays so he can have a piece.
I would love to win this for my son’s birthday
As someone who unfortunately suffers with Coeliac disease andcannot eat Gluten I’d keep this delicious cake for myself as a lovely treat
It is my birthday on 06 June, I would love to win this cake as it looks simply great and if it tastes as good as it looks I will be well pleased, Shielding so will eat it myself, thank you.
My niece who celebrates her 21st birthday soon, but she will be on shift as a trainee paramedic. She had her studies disrupted last year so volunteered on a covid ward.
This would be fab for my nephew as he’s on a restricted diet.
Would be impossible to give it away – so delicious, have to eat it myself but might be persuaded to share!
I’d give it to my daughter as a treat since her hubby and children often get cakes to scoff when she doesn’t.
I would share it with my mum. We both have coeliac disease and share a birthday cake because our birthdays are so close. We didn’t manage to get organised and get one this year so this would be a great treat.
I’d share it with my family
it looks delicious and i need to try it to see if it really is ?
this would be perfect for our up coming family birthdays, my mum then could eat the same cake as all of us, instead of having one to herself
Would love to give this to my friend who is gluten free
Amazing prize and so glad these ar becoming more accessible
As someone that cant have wheat and dairy, plus surrounded by people with nut, egg and other allergies more products that actually taste great are welcomed.
My husband loves Madeira cake so this would be a lovely surprise for him, and he deserves a treat.
I’d love to win this for my sister who is allergic to gluten and it’s her birthday soon so this would be perfect.
Looks amazing,tried gluten free many times but always tastes bland.Would love this one ?
I’d give this to my best friend, she has recently been diagnosed with coeliac disease so this would be a real treat for her
i would share with my son and my neighbour as they have been so amazing through a tough lockdown
I would love to win for my sister in-laws birthday.
its my birthday month! would love a cake for my birthday xx
Our family birthday ‘season’ is almost upon us and one of those members chooses gluten-free food for good health.
My goddaughter’s birthday is coming up and she is gluten intolerant. I think this would be a nice treat for her.
This would be the perfect gift for my daughter xx
It is my birthday on the 13th May, but as my husband is gluten intolerant I would share and celebrate with him and this cake!!
OOh lovely, yes please. I’d share it with my great-nieces.
This cake sounds a delicious healthy alternative and I would keep it for myself.
Would love to win for either of my 2 children’s birthdays which are coming up
I’d give it to my sister for a birthday treat
This looks lovely! I’d give this to my mum to enjoy with her morning coffee.
I’d love this for my daughter, she has allergies to gluten, milk, soya and chocolate to name just a few. I always have to make her a cake but she’d love to be able to have a ‘normal’ cake!
I’d like to win this for myself as a nice treat!
I’d use it for my son to give him another birthday – he’s had 2 lockdown birthdays so far.
This would be lovely to share with my family, my birthday is coming up at the end of the month, our youngest son has a few food intolerances so cakes like these are perfect for him. He has severe learning difficulties and is clinically extremely vulnerable to covid19 so we’ve spent best part of the last 14 months at home to protect him, treats have been few and far between so a tasty cake is high on our agenda for fun 🙂
I would share with my children ❤
My 6 year old coeliac daughter would Love this x
I’de love to share this cake with my parents when they stay later this month.
My daughter’s birthday is coming up and this would be such a treat
This cake looks so yummy and I would give it to my son who celebrates his birthday this month
I would take it into work to share as everyone can eat it
I would keep this for myself as its my 35th birthday on Saturday 8th May!!!!
Would be a nice treat for my partner who is Celiac 🙂
I’d love to win this cake as my sister’s gluten free and it looks tasty!
It’s my birthday this month so I would have it then
For my daughter,s birthday
I’d love to win this for my mum as a special treat!
Perfect for my son birthday coming this month, who can’t have milk
I would win this for my son birthday! Fabulous!
I have just been diagnosed as a having a gluten intolerance so this would be a lovely treat x
I’d love to win because my sister is allergic to gluten and it’s her birthday coming up.
This looks great important to have celebration cakes for all diets
I’d love to win for my dad would be lovely for him thank you for the opportunity
I,d share it with my partner
Great Competition, good luck everyone.
I’d like to win this for my Mum who has coeliac disease.
I’d love to win this cake and would share with my family!
I’d give it to my father-in-law, it’s his birthday in July, hopefully we’ll be able to share it with him!
I’d like to win this to give to my OH whose birthday’s next week
It looks delicious so i would love to share it with my family
I’d give it to my Coeliac Mum, but I expect she’ll let me try a slice.
yummy prize for the whole family who are GF
wow yes please yummy prize for the whole family who are GF
Superb wow yes please yummy prize for the whole family who are GF