This is a sponsored post.
Earlier this month, a vegan celebration cake launched in UK supermarkets for the first time and it’s been flying off the shelves ever since. What’s more, it’s made in Wales!
The UK’s first vegan celebration cake is sold by Just Love Food Company, based in Blackwood in the South Wales Valleys. Celebrating its 9th birthday this month, this family food business already has a sweet reputation for its nut- and gluten-free celebration cakes, having been the first UK celebration cake manufacturer to go “nut-free” back in 2010.
Taste-testing the UK’s first vegan celebration cake
When Just Love Food Company asked if I’d be interested in tasting their new vegan celebration cake for myself, I jumped at the opportunity – especially when I heard it’s a chocolate cake!
100% egg- and milk-free, this cake has earned the seal of approval of the Vegan Society. A chocolate sponge is elegantly sandwiched together and covered with a chocolate frosting, topped with golden dark chocolate drops.
As this cake doesn’t contain egg, I’m expecting it to be quite dense and heavy, but this couldn’t be further from the case. Instead, I find my teeth gliding through soft, aerated layers of rich chocolate sponge. Every single crumb stands out from the rest.
Measuring six inches in diameter, the cake serves up to eight people, making it ideal for special occasions. Most of Just Love Food Company’s cakes have a shelf life of over 30 days, so in the unlikely event they don’t get eaten up straight away, they’ll keep fresh in the box or in an airtight container for a good few weeks.
Just Love Food Company’s chocolate vegan celebration cake can be found in Asda stores UK-wide, retailing at £6/488g.
The first ever vegan celebration cake arrives on UK shelves, thanks to @JustLoveFoodCo. Read more in @TheRareWelshBit's post!
Gluten-free celebration cake
I’ve also been lucky enough to sample some of Just Love Food Company’s gluten-free chocolate celebration cake and I’m really taken aback by how moist and fluffy it is.
With a neutral design and simple ‘Let’s Celebrate’ slogan, it’s the perfect celebration cake for coeliacs, no matter what the occasion may be.
Just Love Food Company’s gluten-free celebration cake is sold in Asda stores UK-wide, with an RRP of £6/579g. Meanwhile, Tesco, Morrison’s and Sainsbury’s sell the cake with their own branding.
The story behind Just Love Food Company
In 2009, Caerphilly-based father-of-three, Mike Woods set up Just Love Food Company after he and his wife Karen struggled to source suitable celebration cakes in UK supermarkets for their children, two of whom have severe nut allergies. With first-hand experience of the reality behind living with allergies and over 20 years’ experience in food manufacturing, Mike saw a gap in the market for allergy-friendly celebration cakes.
A year later, Mike approached Sainsbury’s with his idea, eventually resulting in the launch of two initial products, including a monster cake and a princess cake.
The first nut-free celebration cakes to hit UK shelves
In 2010, Just Love Food Company’s nut-free celebration cakes launched in the ‘big four’ UK supermarkets: Sainsbury’s, Tesco, Asda and Morrisons.
Although you won’t find nuts listed as an ingredient in most cakes, they usually come with a nut allergy warning because they’ve been made in an environment which also produces nut-based products. This means it’s incredibly difficult to say for sure that such cakes don’t contain any traces of nuts.
Just Love Food Company’s cakes are not only 100% nut-free, they’re also produced in a factory that has never – and will never – process nuts. In fact, staff and site visitors are strictly forbidden to even bring nuts on-site. Furthermore, all of the ingredients used in Just Love Food Company’s cakes are sourced from suppliers who don’t handle any nuts, and every single step of the product journey is risk-assessed to ensure no nut contamination occurs.
Milk-, gluten- and wheat-free cakes
Mike knew he couldn’t stop at nut-free cakes. Noticing a demand for celebration cakes for people with different food allergies, in 2016, Mike went ahead and expanded his free-from cake range to include nut-free cakes that are also either milk-free, gluten-free or wheat-free.
Today, you’ll find these cakes sitting on the shelves in the Free From sections in the very same retailers listed above, with both Just Love Food Company and retailer ‘own-label’ branding.
They’d make for an extremely thoughtful present to give to a vegan friend or family member for a birthday or special occasion. For more gifting inspiration, check out this vegan gift guide!
WIN a Vegan Celebration Cake from @JustLoveFoodCo with @TheRareWelshBit!
Rebranding with vegan celebration cake
The latest vegan celebration cake launch sees Just Love Food Company undergo somewhat of a rebrand, moving from catering for food allergies and intolerances, into the meat-free market. This shift follows customer requests for egg-, milk- and, of course, nut-free cakes.
What’s next?
Looking to the future, Just Love Food Company plans to continue developing its free-from product range and offering options for as many different allergies as possible. If you’ve got a specific allergy and struggle to find products to suit you, why not get in touch and let them know?
You can find Just Love Food Company’s cakes in the Free From sections of Asda, Tesco, Morrisons and Sainsbury’s, although the vegan celebration cake is only available in Asda and Sainsbury’s. Read more at www.justlovefoodcompany.com.
Enjoyed this post? I’d love it if you took a look at my other posts!
- WIN a Personalised Birthday Cake Delivery from Bakerdays
- Celebrate Easter With This Cadbury’s Creme Egg Traybake
- Sugar-free banana cake with Indigo Herbs Organic Raw Agave Syrup
- Nutella and Baileys Brownies Recipe
- Chocolate and Salted Caramel Cupcake Recipe
This is a sponsored post.
something new to try
This looks amazing. My youngest had a dairy allergy and although we’re trialing milk again I’m so worried about going over board so still mostly stick to vegan stuff
Aww, glad you think so. It must be so difficult living with an allergy.
I have been vegan for over 30 years so it’s time to celebrate
Oh wow – that certainly sounds like a cause for celebration!
I’d love to win a vegan celebration cake from Just Love Food because they sound delicious. I’d send it to my sister for her birthday.
They are a lovely brand!
Veganism has become a burgeoning industry! If you’re good at making these creations, you can’t lose!
That’s very true; it certainly is a good industry to be in at the moment.
If I won I’d share the cake with my colleagues as they’ve been so supportive of me through periods of illness!
Aww, that is so thoughtful of you Karl. They sound like great people to work with!
I would love to win this for my nephew who is allergic to milk. It would be for Easter celebrations.
Aww, that would be lovely for him!
My child has now decided after been vegetarian for a year they are now vegan, there birthday is next month and I would love this cake to celebrate
It’s surprising how many children are making the shift to veganism.
This may well help to make Vegan cooking mainstream and would make a wonderful cake for my 45th wedding anniversary.
Who knows! I’ll have to have a go at making my own vegan cake next.
I’ve tried lots of vegan cakes and I always love finding new ones to try! This sounds like a great plant based option.
It is such a moist, tasty cake. You can’t tell that it’s dairy-free at all!
The cake looks lovely. I’d share it with all my family, to prove to them how delicious vegan cooking can be.
love to try this
id love to win to celebrate my ddughter doing so well in an international astrophysics competition
I would love to win this for myself I have been vegan for almost 5 years xx
My brother is vegan and it’s his birthday next month so I would give him a vegan celebration cake.
My best friend is vegan and has just found out she is pregant. Shes been such a good friend to me and id love to surprise her with this xx
It’s my son’s birthday soon, this would be great as he has a dairy allergy
I’d like to keep it for my birthday. I am a vegetarian, and although I don’t think I could become vegan I’d like to eat less dairy.
It’s so wonderful to see that it is becoming much easier for Vegans to get ‘everyday’ items in supermarkets without having to search high and low for them
I think it’s so good that you can now buy this in supermarkets so everyone can enjoy a birthday cake without having to specially make it x
It’s great news that we can make things without certain ingredients now. My son as a allergy so I understand.
I would give this cake to my son Peter to celebrate five years of becoming vegan!
What a great cause for celebration Susan!
That looks great
I would love to win this yummy cake for my daughter as she is a vegan and she has a birthday coming up soon so this would be perfect.
That sounds like a wonderful thought!
I would love to send one to my daughter for her Birthday!
The cake does look absolutely delicious, I know my sister who is Vegan will go nuts for it.
Fingers crossed for you Anosa.
I love chocolate, but as my niece just turned vegan, I’d love to share it with her!
Aww, wouldn’t that be lovely 🙂
Great looking cake, love the fact that it’s gluten free and looks really indulgent, which would be great to have with any sort of celebration.
I would use personally use it for a birthday celebration.
Thanks Abi, glad you think so. I think it’s great that Just Love Food Co offer vegan, gluten-free and nut-free cakes too.
I would send this cake to my grandson Dexter who is a vegan, it has been a challenge finding recipes and making cakes for him, this cake would mean I could have a break from making a cake and try someone else’s vegan baking.
Aww, fingers crossed that maybe your name will get picked out!
Its good to know that you can get this lovely vegan cake , it was very much needed and I am sure the cmpany will do really well and hopefully they bring out more flavours.
Thanks Nayna, I honestly can’t get over how light and fluffy the sponge is.
looks yum
Love for my neice to celebrate exam sucess – her sisters will be pleased as they are all gluten free
I love it! Looks really good, and identical to a cake made with non-vegan ingredients! What a lovely alternative. x
You can barely taste the difference, it’s so good!
This month sees me celebrate one year as a vegan. So, to be deliciously selfish, I would love to win this cake as a present to me to enjoy for this celebration. I guess I could share it with my partner. But only because it would be delightfully rewarding to show him that you needn’t miss out on taste or quality when choosing vegan alternatives.
Good luck! I did think of you when I was posting this giveaway actually! You’d love this cake and it’s great that it’s made by a Welsh company too.
I’d love to win because my partner is vegan and he has a 50th birthday coming up soon, so this would be the perfect treat
I am a passionate vegan and have just won a house! I would love to celebrate with this yummy looking cake and a glass of wine 🙂
It’s my husbands birthday in May so I would definitely send it to him (for me to share too, obviously!)
I’d give it to my friend Kathy, who is a vegan. I’d give it to her just for being a good friend!! (Although her birthday is coming up too)
I’d love to win this cake, it looks so delicious and moist! I’m vegan myself and have quite a few vegan friends- it would be lovely to get them all together for a party and whip this out!
Delicious!
My daughter has just become a vegan so this would be fab for her
I would love one for my upcoming birthday, I know my brother would love one too
this cake looks soooo yummy. i would give it to my vegan daughter,as a thank you for everything that she does for me
My adult son and I are both vegan now so this would make a great cake to celebrate his return home after several months of working abroad.
I would love to try it and its my sons birthdays in April, May, June and July so I would use it for one of them.
As a vegan chocci cake is often off limits AND this looks so nice
Perfect for my dairy allergy, so hard to find good cake!
For my daughter – it’s her 9th birthday in May, and she has to make do with my (not great) attempts at vegan cake. I’d love to surprise her with a decent cake for once!
I would love to win this for my Daughter to celebrate her finishing her exams in her first year of uni x
My mum as she unfortunately has intolerances to lactose!
I would love to win this for my little boy for his 5th birthday because he has a lot of allergies.
Family connection who is vegan, for a family get – together / reunion.
What better way to celebrate than by doing so in a way which celebrates life!
I would love to win this for my sister. She is vegan and struggles to get any kind of cake
This looks so delicious! I would take it into work for a colleagues birthday. She’s vegan and there’s a few of us in work! Would make an amazing treat!
I couldn’t possibly give this cake away but, I promise, I would take it with me when I next visit my daughter (we are both vegetarians) and grandchildren and we would share it. It looks fantastic!
I would love this for my hubby who is starting to waiver on his veganism
I would share it with my mum as she is great
I would love to win this vegan celebrations cake, I would give it to my nephews who are both vegan. The celebration will be that the younger nephew is off to Uni.
I would love to win it for my daughter as we made the decision to become vegans when she was born and had a dairy allergy! We feel so much better in ourselves!! She would love this as I’ve struggled to make vegan cakes! they always turn out flat !!
Would love to win as we’re a vegan family, personally have been vegan for over 20 years, so we would definitely enjoy this gorgeous looking cake
yum
This sounds wonderful. My husband turns 40 this year and we have been vegan for just about two years. We’ve been trying to make some vegan cakes but they haven’t turned out as well as these! It would be lovely to have a lovely cake for his birthday candles.
I’ve been vegan for over 4 years and it’s my birthday soon (5th May to be exact) and I can’t believe they have finally started selling pre made vegan cakes just in time! This might be first year I wont have to make one for myself! This would be the best celebration 🙂
This would be amazing to win for my mother in law. This looks delicious ?
I’d like to win this for my daughter who is trying to eat vegan. I’d send it to her for when she finishes her A Levels xx
I would love this for my daughter who can’t eat dairy.
I would love a cake like this for my daughter’s birthday in June
My golden wedding anniversary this summer – what a treat this cake would be for Mr B and I !
What a great idea for Vegans – now they can enjoy birthday cakes too
My wife loves cake… so I’ll leave a bit for her:-)
If this lovely vegan cake were also gluten-free, I’d love to eat it myself, but if not, I’m sure that my parents would enjoy sampling it.
Yum!
I would give it to my father for his birthday.
I’d send it to my nanny, if only to put a smile on her face!
I would send it to my mum! She’s trying vegan days at the moment and looking to go fully vegan so this might be the encouragement she needs knowing she can still eat yummy cake!
My boyfriend has just become vegan for ethical reasons, and I’ really struggling to cook things for him! This will be a lovely treat for him, to congratulate him on doing something so selfless.
It’s my birthday coming up in May, I would love this as it is so hard to find local bakers who makes vegan cakes
wow, thx for the chance. my birthday is in may
My son in law is vegan and we always struggle to find him a nice cake. Would love to win him this for his birthday next month
Hello I’d love to win the gorgeous looking cake for my partners May birthday, I usually make him a cake (we’re both vegans) but it would be such a luxury to have a fab ‘off the shelf’ quality Just Love Food Company Celebration cake. 🙂
My godson has recently gone vegan and used to love chicken from a well known fried chicken shop so it s been a real sudden change. I would send the cake to him to show how I approve.
Holy cow that looks delicious! And a cake that can finally be ordered with confidence! Fantastic!
I am making a conscious effort to be greener as every little bit helps and although not vegan I love vegan food and try to eat more of it.
My brother-in-law’s birthday is in May. He’s a great help looking after my aged dad x
This looks lovely. Would love to win one for myself, for my birthday in June. Because no-one else is likely to buy me one (sob!).
My daughter’s partner’s 30th birthday is next week and as he can’t have egg this would be a wonderful celebration cake for him.
My sister has recently started eating Vegan so I would send it to her to compliment her new diet.
The cakes look absolutely delicious and I would give it to my family on my birthday. It would be interesting to see if they notice it’s dairy free.
This would be perfect as the centre piece for my friend’s special birthday this year
I would love love love to win the vegan celebration cake to share with my family and 4 year old daughter who is allergic to eggs and milk. She’s always missing out on cakes and treats so it would be amazing to treat her to such a gorgeous cake! fingers crossed we win !! xxx
How lovely to have a cake that everyone in the family (including the vegans) can eat and enjoy on a Sunday catch up.
I have never eaten Vegan, A vegan cake would be a good place to start as it is my 74th Birthday soon. As you can guess I would not give it away but eat it myself.
my daughter graduates this year and will be 21, this cake would be perfect as she is vegan!!
love to win this cake for my sisters birthday shes a vegan xxx
i would love to win this cake just so i can share with family and friends that vegan foods can be tasty
I’d give it to my son for his birthday x
For a very dear friend for her 90th Birthday
Be good to try it
A lovely treat for my daughters friend who’s vegan – any old time just because she deserves it x
It would be a great prize for my wife and it will go whith her to the next night shift she is the head nurse of her a&e shift.
It’s my sons birthday soon, looks delicious, never tried a vegan cake before
Lovely cake init to win it
I would give this to my best friend who is vegan and celebrating her big 50th birthday this May
I would love to win this for my vegan son to celebrate his application to university
I would love to try this as it looks so tasty and I’m always interested in eating less animal products, I would give it to my brother for his upcoming birthday.
I’d share this with my neighbours Carole and Rob.
Although cake is great, we need to look after our health more. I’d love to gift it to my son for his birthday.
I would send it to my partner who’s vegan. It would be a lovely cake for our 4 year anniversary.
I’ve never tried vegan chocolate.
I’d love to celebrate an extra special birthday.
I’d send it to my dad to congratulate him on the opening of his new hotel!
I’d have it when my friends come over for a catch up and cuppa. A few of them are vegan
oh wow, what an amazing giveaway ?????? I’d love to win this amazing cake for myself ? I am vegan yet always have to make non vegan cakes as I own a small tea rooms. It would be incredible to have someone make me a cake for a change ??
I’d like to see if it passes the taste test at my brother’s birthday bash.
I am trying to encourage my hubby and son to get healthier and eat more veggie/vegan foods so would love this for my hubbys birthday soon so i can surprise him with it and show him how tasty vegan things can be.
I’d give it to my toddler and baby as they are both allergic to dairy
It’s so hard to find yummy vegan cakes – I’m hoping that if I win it might convince my hubby to become vegan too ?
Looks amazing!
My son for his birthday
i would love to win for my 30th birthday this month xx
I’ve never had a vegan cake never knew such a thing existed but now I’m determined to try it ?❤️? yeehaw
This looks so lovely. Would be great to show my family how creative we can be when cooking vegan.
I love finding new vegan treats and I’d give this to my husband for his birthday
I would share it at work, it could be a Friday celebration cake!
would love to try this, looks delicious!
I’d like to win for my sister who is a vegetarian and almost vegan. I can’t bake her a cake and it would be nice to give her a delidious chocolate cake for her birthday 🙂
I would give it to my mum as a gift.
I’d keep it for myself – I’ve been vegan since January and I would love to have this to celebrate with my friends 😀
I’ve never tried a vegan cake, and this one looks delicious!
Would be amazing for my dad’s birthday.
I would give it to my friend. No special occasion.
I’m exploring veganism and would love the opportunity to explore different vegan foods!
What a great idea! I’d love to have this for my birthday cake and would share it’s deliciousness with all my friends.
my son’s 9th birthday is coming up in July so we’d buy him a cake for then x
I would love this for myself to celebrate my 4oth birthday with friends and family.. It is very rare that I get to enjoy cake on a special ocassion being vegan but this looks wonderful x
My daughter has a birthday coming up and is vegan would make a nice great for her thanks for the chance
We,re embracing the vegan life,just in time for my partner,s birthday
I’d send it to my lovely newly vegan friend for their birthday or be naughty and eat it myself
I would give this to my son and husband who’s birthday are two days apart – Im veggie so this cake would go down very well
This would be fab for my friend’s birthday coming up.
If i win its is celebration in itself
I’d love to win one for my mum’s birthday. I can’t cook and I haven’t been able to find somewhere to buy one.
cant find a good vegan birthday cake in any supermarket i visit
I’d love to give this as a gift to my friend who recently got a Masters degree after studying part time as a single mum of two. She’s amazing (and Vegan!)
Would love to try something different.
I’d love to win a vegan celebration cake from Just Love Food because it looks absolutely delicious and I’d love to surprise my other half by having it sent to him for his birthday next Friday
I would love this vegan cake for fathers day as seen our son became vegan we as a family has started giving up dairy products. It would be such a lovely way to celebrate.
I think i would have to send this to my mum as a lovely treat as i know it will taste amazing especially over a nice cup of coffee
I would love to try this, I have a delicate stomach and love cake. I would keep it for myself and invite the family round
I’d send to my nephew for his 21st Birthday in June
I know just who needs this!
We have been vegetarians for 45 years but we are trying to go vegan – this would certainly help us
I would give it to my other half for his birthday 🙂
All my family have various food sensitivities and I would lve to win as my birthday is coming up and Always have trouble finding a cake suit all – I will be going to Asda to check it out in future!
i would love it for my mum’s 75th birthday, she would love it and saves me making one for her, my nephew is vegan so he would be able to enjoy it with her
My Friend has a gluten and dairy allergy. It sucks because there is often one cake to fit half of her needs but not both. She will love this cakemaker and we are local to them!
What a fabulous vegan cake celebration for the next family birthday which can be shared by everybody
If this ships to the US I would love it for my birthday!
I’d share this with my colleagues to celebrate finishing a busy project!
I’d love to win a vegan celebration cake for myself to celebrate having a vegan celebration cake.
I would send this to my daughter, she makes vegan cakes for all the family birthdays , so it would be lovely to treat her this time.
I’d love to win it so I can send it to my Father-In-Law for Father’s Day 🙂
I would love to win a vegan chocolate cake for my daughter as she is vegan and is so busy studying for her A levels that start in a couple of weeks and on her 18 th birthday
We would have it for my niece’s birthday as she is vegan.
I’d love to win it for my fiancees ‘big’ birthday this month as I know she’s been trying more vegan food lately.
I’d love to win this for my brother to send him on his birthday as he is gluten intolerant x
I’d love to win this for my sister who has a birthday next month.